About Us

Adfiki (ad-fee-kee)

Derived from the English word advertise and the Swahili word for friend, rafiki.

Adfiki is in a unique position to truly be a friend and partner to the advertising industry.

Located in one of the top up and coming cities for technology and innovation, Columbus, OH, Adfiki has brought together a team of young and energetic entrepreneurs focused on bringing utmost value to our customers. Utilizing the team’s expertise in web marketing strategies, we get excited in figuring out new ways to fish with the right bait and bring in the biggest and best leads for our customers.

Culture is important to us. If you walked into the office on any given day you’d find a casual and open environment, white boards filled with our goals and our “Win Everyday” mantra, computers with dual screens for optimized productivity, and an energetic team moving about and communicating openly. We work hard and enjoy our work!

The Core Team

Ben Wallace - Adfiki Founder

Ben Wallace


Ben is a graduate from The Ohio State University with a bachelor’s degree in biological sciences and a minor in business, and he is on the path to becoming a cardiologist. While in undergrad, Ben founded Webbed Interactive, a successful website design company that had a core competency of building optimized websites for small and medium size businesses. He also worked as a marketing manager for DOmedia, the largest out-of-home marketplace beginning in 2009. While at DOmedia, he met Dan and they developed a plan to make advertising in out-of-home categories easier for local business owners and advertising agencies. In 2012, Adfiki was founded and Billboards.com was launched – making OOH advertising easier by connecting buyers with competitive quotes from vendors.

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Nick Damko - Adfiki Account Manager

Nick Damko

VP of Operations

Nick is a young entrepreneur who has taken a liking to business operations. Nick was introduced to Adfiki and OOH advertising while interning at the Columbus, OH based venture capital firm, NCT Ventures. Outside of his business ventures, Nick is also a proud Eagle Scout. Using the many skills he gained while earning his Eagle Scout and his ambitions of entrepreneurship, he took on the task of handling the day-to-day operations of Adfiki in October, 2013.

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Jim Kilgore - VP of Marketing

Jim Kilgore

VP of Marketing

With over 25 years in the marketing arena, Jim brings expertise in strategy, marketing and analytics to the Adfiki team. Jim’s role is to shape strategy, improve business effectiveness and establish marketing metrics – all to make Adfiki a better partner for our clients. Jim has worked with a wide range of companies and industries, from a private research think tank to a Fortune 100 financial services enterprise, with experiences in higher education, publishing, and retail energy marketing in between. He is comfortable collaborating in the boardroom or brainstorming at the coffee shop with start ups.

In his spare time, Jim enjoys playing the electric guitar (loudly), dining out at great local restaurants with his family, and cycling the backroads of central Ohio.